Get your marketing services in a 'box'. malitiabox.com is now launched!

Following the recent successful launch of our new marketing agency, www.malitia.co.uk, we are delighted to report the launch of our newest service, www.malitiabox.com. The concept has been one which has taken Creative Lead Sean Hickey many years to develop. 'Although the 'box' of services concept has been used before, we have tried to adapt this to our own field of marketing. When a client wishes to start a new business or requires assistance with campaigns, they would have previously had to instruct our full agency service Malitia, or similar, and sometimes commit to a much higher cost or longer term commitment than they require'.

'Hence (www.malitiabox.com) Malitia Box was born. Here anyone can purchase affordable set services from our design and marketing team. Although the contents of the box are set, the work itself is 100% bespoke'.

To experience this new service and find out about the exclusive new free marketing download area, visit www.malitiabox.com.

Free marketing advice from MalitiaBox.com

To celebrate the launch of their new ‘marketing in a box’ Website, Malitia have launched a special download centre on www.malitiabox.com, in order to provide free advice on marketing and bring the latest marketing news.

Creative Lead at Malitia says, ‘We are really delighted to launch our new service to the www and we hope that people utilise the new free marketing advice service. New advice notes, news items and tutorials will be added frequently. All you have to do is go to our Website http://www.malitiabox.com/ and click on downloads. Then enter your email to sign up for the download service. We take an email address as an indication of what is happening out there and whether or not people are interested enough to sign up. The email addresses will only be used to inform members of the latest postings. We are committed to never selling or passing database information'.

If there are particular subjects you want to read about, you can send your comments and suggestions to the Malitia team, office@malitiauk.com. Malitia Box is a new service from the recently launched marketing agency, Malitia. It will be providing 'boxed' products and services which contain set types of products, at excellent prices. However, every single piece of work will be 100% bespoke. The team at Malitia pride themselves on this.

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Deploy Malitia marketing tactics to enhance your business success

In tough times, your business needs tough marketing with results in mind. Malitia marketing campaigns mean strategies which are designed to have a high impact and deliver tangible results in the form of financial income to your business.

Examples of this form of marketing can be:

Restaurant Seat Filling
Street events such as food tasting and ‘meet the chef’ can a hugely positive impact on covers for a number of weeks. This type of event, if run correctly can have a truly massive impact on the reputation of the restaurant and as you spread the network of events through local towns, your repeat eater levels will inevitably increase. To find out more about this type of strategy and how it can be tailored to your business, view our Website www.malitia.co.uk or email us sean@malitiauk.com.

‘Follow the crumbs’
This is an ideal type of campaign strategy for retail businesses. The basic idea is to increase levels of foot traffic to your outlet. This can be achieved through bubble machines, foot step graphics or even the shoppers themselves. Malitia marketing means marketing to the end user when they do not know they are being marketed to. Having a problem to solve or puzzle to follow can be an exciting way of engaging your clients. You do not need to offer prizes or gimmicks, simply add a little spice and excitement. To find out more about this type of strategy and how it can be tailored to your business, view our Website www.malitia.co.uk or email us sean@malitiauk.com.

Car Dealerships
This is an industry which is in real trouble right now, with pressures from every angle dramatically reducing sales figures. Interestingly, most of the pressures are not of the dealers own making and therefore, price has started to become king. Malitia campaigns can help here too. Using innovative campaigning such as cardboard cut outs in car parks and town centre balloon events, you can ensure that the limited audience out there comes to your dealership and no one elses! To find out more about this type of strategy and how it can be tailored to your business, view our Website www.malitia.co.uk or email us sean@malitiauk.com.

These are just three examples of industry specific Malitia campaigns. We work closely with our client to find marketing which speaks specifically to your existing and future clients in a bespoke and individual way.

Marketing + Militia = Malitia. To find out more, visit our Website or contact sean@malitiauk.com, 0845 224 6386.

Hilton Hotels to Brand a London Hotel with the Luxurious Waldorf Astoria name

International hotel chain Hilton is to take on two upmarket London properties previously branded by Kemplinski, the German Hotelier which withdrew from the properties earlier this year. One of which, the 64 room Bentley in Knightsbridge will be badged as a Waldorf Astoria, only the second of Hiltons brand synonymous with Luxury to open in Europe after Rome. The original stunningly situated overlooking Central Park in New York. The other hotel, The Courthouse situated in the West End will be changed to a Doubletree, another of the Hilton’s main brands, although well know in the US it has a relatively small presence elsewhere in the world. Both the hotels have been branded under a franchise arrangement and will continue to be run by India’s Sanger family. Hilton which is owned by Blackstone has a number of brands including Doubletree and Hampton Inn and is working to expand these brands around the world including the UK converting existing hotels and looking for opportunities to build new properties.

Amazon online Sales defy Retail slump

The online book, music and variety retailer is preparing for another record breaking Christmas against the current economic downturn. The company expects to sell more than 1 million items up from 900,000 last year. Brian McBride, UK managing Director advised ‘ Growth is slower but we are still expecting our biggest Christmas ever. In our view it is still growth, growth growth’
The company is hoping that its promotion to cut the free delivery threshold from £15 to £5 will help to boost sales and with internet sales still expanding because more people have access to computers with Broadband connections and in this climate like to shop around for the best price the internet is the best place to do this.

TESCO FACES REVOLT FROM SUPPLIERS

Britain’s biggest retailer Tesco is facing a possible supplier revolt at the moment due to trying to put the squeeze on several of its large suppliers in order to fund a price war with rivals Asda, Lidl and Aldi. One of the largest suppliers are quoted as being in ‘Robust’ discussions to resist the demands of Tesco who are asking them for cash contributions or lower prices to help the company pass on these price cuts to its shoppers, whilst several others have held informal talks and agree on certain points. Tesco says suppliers can afford to make concessions as commodity prices for items such as milk wey which have dropped, the suppliers however insist that Tesco is selectively picking out some commodities and ignoring the vast majority that still cost more than a year ago adding that the broader picture is one of continued inflation.
Tesco, which is well known for its extensive marketing campaigns aimed towards ‘Better value’ are not immune to the economic downturn and analysts believe that the group is squeezing suppliers in order to protect profit margins.

Record cut in Interest Rates

The Bank of England monetary policy committee have today announced a 1.5% cut in interest rates reducing it to 3%. There has been a marked downturn in economic activity in the Uk and abroad over the last couple of months and this teamed with the global banking systems most serious disruption for almost a century since mid September has lead to money and credit conditions being tightened this in turn has had a knock on effect with consumer spending being cut drastically in the face of reduced household budgets and tighter credit. The risk of inflation has in recent weeks taken a turn downwards which has helped the committee to decide, it is still too early to speculate how much of a positive impact this will have on individual households with Mortgage lenders reluctant to commit on whether they will pass on these cuts despite increased pressure from the Government.