Hilton Hotels to Brand a London Hotel with the Luxurious Waldorf Astoria name

International hotel chain Hilton is to take on two upmarket London properties previously branded by Kemplinski, the German Hotelier which withdrew from the properties earlier this year. One of which, the 64 room Bentley in Knightsbridge will be badged as a Waldorf Astoria, only the second of Hiltons brand synonymous with Luxury to open in Europe after Rome. The original stunningly situated overlooking Central Park in New York. The other hotel, The Courthouse situated in the West End will be changed to a Doubletree, another of the Hilton’s main brands, although well know in the US it has a relatively small presence elsewhere in the world. Both the hotels have been branded under a franchise arrangement and will continue to be run by India’s Sanger family. Hilton which is owned by Blackstone has a number of brands including Doubletree and Hampton Inn and is working to expand these brands around the world including the UK converting existing hotels and looking for opportunities to build new properties.